Cart abandonment costs e-commerce businesses $4.6 trillion annually. Discover how online retailers are using conversational AI to answer questions and recover abandoned carts.
Understanding Cart Abandonment
69.82% of online shopping carts are abandoned. The top reasons include unexpected costs, complicated checkout, and unanswered questions about products or policies.
AI Chat to the Rescue
Proactive AI chat support can address concerns in real-time, answer product questions, explain shipping policies, and even offer incentives to complete purchases.
Implementation Strategies
- Trigger chat offers when users show exit intent
- Provide instant answers about shipping and returns
- Offer size guides and product comparisons
- Send abandoned cart recovery messages
Success Metrics
E-commerce sites using AI chat support see an average 35% reduction in cart abandonment and 20% increase in average order value through intelligent upselling and cross-selling.